Nick
Smith
I help technical products become easier to discover, understand and choose.
Over the last 13 years I’ve worked across product marketing, SEO and partnerships, helping B2B software grow through better positioning, clearer stories and stronger distribution.
More recently, I’ve found myself building AI tools just as often as marketing campaigns, which turns out to be a very useful combination…
Selected
work.
A curated set of major pieces from 13 years inside one B2B SaaS company — positioning, launches, SEO, partnerships, integrations.
Partnership ecosystems
Managing Geckoboard's presence across 90+ tools and partner ecosystems, from marketplace positioning to events, co-marketing, and partner relationships.
SEO and AEO content
Long-running stewardship of Geckoboard's organic growth engine, spanning technical SEO, content sprints, search-led content strategy, and the shift towards answer-engine optimisation.
Thought leadership content
Anchor content, guides, blog posts, and videos built from market and customer insight into practical ideas for Geckoboard's ICPs.
Product launches
A launch system for shipping everything from tiny integration improvements to platform-wide releases, with the right amount of planning, messaging, and campaign weight.
Experiments,
small product bets, other
side quests.
Outside of the day job, I like to explore.
ShopDial
Recently shipped! Quickly understand unfamiliar product categories by surfacing the trade-offs, and browsing recommendations based on what you care about.
Journey Weather
How can you keep track of the weather you will actually experience as you travel from A to B, or move between several places? Instead of juggling separate forecasts, consolidate the conditions into one view and get a smart summary of how the weather will change along the way.
Cycling across America
I help technical products become easier to discover, understand and choose — through product marketing, SEO, partnerships, clearer stories and stronger distribution.
More recently, I've found myself building AI tools just as often as marketing campaigns. Outside work, I'm usually exploring Devon, chasing good seafood, or hanging out in Berlin.
→ READ MORE ABOUT ME